Mercury nominated DJ Swami, from production and co-writing the journey of Swami (So Who AM I?), has always been to explore the hybrid diaspora identity, finding synergy and pushing the boundaries of British and Indian contemporary music to create exciting new musical milestones; the Swami sound has been built on pioneering British Indian influenced popular music over the past 20 years.

Swami’s unique creative perspective and interpretations of fusing western popular/contemporary and Indian music has been honoured worldwide, with Ivor Novello (1993), Mercury Music Prize (1993) and Grammy (2004) nominations to winning Best Producer at the UK Asian Music Awards (2005 and 2008).